Scott Villani joined The NRP Group in 2013 and in 2020 was promoted to Principal and Chief Strategy Officer with broad responsibility for all aspects of consumer marketing, corporate marketing, and product strategy.
In his product strategy role, Villani leads all aspects of consumer targeting and product design for new property development, including exterior design, amenities package composition, unit design, and rent levels for both the affordable and market rate portfolios. As leader of all marketing activity at The NRP Group, he directs all marketing strategy and tactics related to individual properties including media, advertising, and promotional activity, and leads all corporate marketing activity relating to internal and external corporate marketing and communications.
Villani also serves on the NRP Investment Committee comprised of NRP functional leaders charged with the detailed evaluation, due diligence, and prioritization of deals to be considered for advancement to the NRP Executive Committee.
During his tenure, Villani has presided over product design, marketing, and pricing for more than 100 highly successful lease-ups. He has helped deliver over $3 billion in asset dispositions on the market-rate side of the business while helping drive strong consistent operating returns within the affordable portfolio as well. The lease-up speed and rent growth achieved during his tenure continue to be recognized as best-in-class for multifamily. The NRP Group is consistently ranked in the Top 10 largest developers and builders in the U.S. by the National Multifamily Housing Council and by Affordable Housing Finance and has become the top multifamily developer in the U.S. that creates both affordable and market rate housing at national scale.
Prior to joining NRP, Villani served as Vice President of Business Development for RealPage, a provider of online property management software. Prior to that, he worked his way up at Forest City Enterprises from 2004–2011, starting as a Property Manager and finishing as Vice President of Marketing and Operations for the national residential portfolio. Prior to Forest City, Villani started his career with AvalonBay Communities.
Villani holds an MBA from the Robert H. Smith School of Business at the University of Maryland and a bachelor’s degree in economics from Dickinson College, where he graduated with honors. He also sits on the board of University Settlement, a 100-year-old social services organization located in Cleveland’s Slavic Village neighborhood. Villani resides with his wife and three children in Shaker Heights, Ohio.
1228 Euclid Avenue, 4th floor
Cleveland, OH 44115