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Associate Marketing Manager - LIHTC

Charlotte, NC

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Overview

Come join NRP’s A+ team! We’ve been recognized as a “Top Workplace” because we promote a culture where our team can build long-term careers and connections. As we grow as a company, our goal is that you will grow in your career.

NRP has been recognized with several industry awards including Top Workplaces; Best and Brightest Companies to Work For; and National Apartment Association’s Best Places to Work.

We value our employees by offering a competitive benefit package including:

  • Commission and bonus opportunities
  • Paid vacation and sick leave
  • 11 Paid holidays
  • Paid maternity & parental bonding leave
  • Short & long term disability
  • Medical/Dental/Vision/Life Insurance
  • 401(k) Match
  • Training, certification, & growth opportunities
  • Employee referral & recognition programs
  • For over 25 years, NRP has been dedicated to building quality homes for our residents, regardless of income. The NRP Group is a full-service multifamily developer, general contractor, and property manager with assets and operations in Ohio, Texas, North Carolina, Virginia, Florida, Michigan, Indiana, Pennsylvania, Maryland, New Jersey, New York, and Massachusetts.

    Visit www.NRPGroup.com for more information.

    The NRP Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

    Responsibilities

    NRP INVESTMENTS LLC is currently seeking an Associate Marketing Manager - LIHTC in Charlotte, NC

    Associate Marketing Management, Planning & Execution – The primary function of the Associate Marketing Manager is to drive profitable sales. The Associate Marketing Manager plays a pivotal role in helping the organization achieve and exceed top line revenue goals and bottom-line profit targets. The Associate Marketing Manager alongside the Senior Marketing Manager is the strategic and tactical right arm of the Regional Property Managers to the Regional Vice President of the LIHTC Portfolio.

    ESSENTIAL FUNCTIONS

    Essential Functions Statement(s): 

  • [70%] Driving Sales Results – Assists with all aspects of Marketing planning and execution for the Region served -- including media, outreach, collateral, and signage.
  • [20%] Project Management – This role is often called upon to set up and manage projects with many steps and dependencies. An example would be managing the startup of the marketing program for a lease up. This requires strong project management skills, and the ability to follow projects through to completion. Assistant Marketing Manager would be assigned tasks to assist with these projects under the SMM.
  • [5%] Special Projects – Participates in special projects and initiatives as identified.
  • [5%] Creative Development – On point for the execution of all assigned creative material in Region relating to assigned properties. Will often partner with other marketing and operational team members in this process. Includes collateral material, websites, outreach, signage, sales tools and job aids, participation in leasing model selection and decoration, and all creative pursuits in the Region.
  • Other Functions/Duties Statement(s):

  • Assist in managing alongside RPMS and CMS, all aspects of the leasing process
  • Assist with completing weekly, monthly and special reports
  • Provides support to onsite teams through online and offline Marketing.
  • Complete monthly audits of all ILS and lead tracking systems for the portfolio
  • Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
  • Analyzes advertising and marketing sources to determine the best ROI and provides recommendations to Regional Manager.
  • Creates 30- and 60-day Marketing Plans and calendars for Red Alert properties.
  • Provides input into the design and production of branded community collateral marketing materials, coordinates the production and distribution of brochures and other marketing materials by working with local vendors and suppliers, fielding requests from on-site team members, and tracking orders, deliveries, and invoices.
  • Assists in the development of strategic and tactical marketing and advertising plans by gathering and providing marketing information, establishing leasing and occupancy goals, formulating advertising, pricing, and other marketing campaigns, and ensuring the on-site execution of marketing plans for properties comprising the assigned portfolio.
  • Assists with establishing and implementing social media accounts, email templates craigslist/free online advertising templates, websites and search optimization, resident portals and other on-line tools
  • Manages the storage and sharing of all marketing collateral, related information, files and advertising contracts.
  • Communicates via webinars, live presentations, social media tools, website content, training manuals and participation in major internal and external events to enhance engagement and satisfaction of internal and external clients.
  • Qualifications

    SKILLS & ABILITIES

    Education: Associate's degree or equivalent from two-year college or technical school; or six months to one year related experience and/or training; or equivalent combination of education and experience.

    Experience: 3 - 5+ years of experience in progression of marketing jobs. 3+ years of marketing experience in multi-family residential business with responsibility for media planning, outreach, sales process design and execution, and other core regional marketing activities. Must have direct experience in exceeding sales expectations in various business environments – new developments, property turn-arounds, various property lifecycle stages; with Class A property experience a major plus. Operations assignments in a residential multi-family a plus (Leasing Manager, Property Manager, Regional Manager, etc.).

    Technical Skills:

    • Excellent written and verbal communication skills
    • Strong project management and organizational skills
    • Ability to strategize and overcome challenges
    • Advanced user of Excel and PPT
    • Experience with various property management software packages is preferred.
    • Customer service focused with the ability to be a strong team player.

    Apply Now

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